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According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in 2019 — accounting for over 70 percent of digital ad spend worldwide. This explosion in mobile ad spend mirrors the rapid growth of mobile, which has changed the game for advertisers and consumers alike. Mobile is now not just about the device; it’s a lifestyle. People are mobile, not just their devices.
SEO has moved on leaps and bounds since old-school tactics such as keyword stuffing and spammy link building led to search engine domination. Although the finer SEO strategies have changed, there remains one underlying constant: Proper on-site optimization is the solid foundation on which all of your SEO efforts should be built.
Fortunately, the WordPress core ships with some useful built-in functionalities for optimizing your site, including meta tags, neat and tidy navigation links, and optimized permalinks.
There is so much content out there, and within this sea of articles we want our own posts to miraculously stand out and be read by thousand of readers. The truth is, there is no secret recipe and most of the paths have been already tried.
Instead of trying to reinvent the wheel, you can take the wheel as it is and make the best of it.
Why is the quality of your product pages so important? Simply because it influences whether or not your website’s visitors will convert to real customers. You should structure your page and present your products or services correctly in order to make them appealing, so your visitors will be willing to purchase them.
This is easy to say! Still, some ecommerce websites suffer from low conversion rates; they fail to attract and retain customers. So what are they doing wrong?
Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out for.
Spring conference season is in full swing, and I’ve had my mind blown several times already — not from amazing presentations (although there were several), but from conversations with business owners and newbies in the marketing world.