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There is so much content out there, and within this sea of articles we want our own posts to miraculously stand out and be read by thousand of readers. The truth is, there is no secret recipe and most of the paths have been already tried.
Instead of trying to reinvent the wheel, you can take the wheel as it is and make the best of it.
WordPress is the content management system of choice for many small business owners, and for good reason. Whether you’re running an online business or a brick and mortar shop, WordPress has the potential to be a valuable asset — adding efficiency, improving customer communication and boosting your marketing efforts with relative ease.
What's on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world.
Recently, we’ve seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we’re seeing more prominent placement of Google Shopping ad units.
In this article, I’ll cover some upcoming trends in paid search and speculate on where the trends will lead. Though I refer mostly to Google, these predictions apply largely to all the major search engines.
The only absolute certainty is that there will be more changes in the paid search landscape!
Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out for.
Spring conference season is in full swing, and I’ve had my mind blown several times already — not from amazing presentations (although there were several), but from conversations with business owners and newbies in the marketing world.