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You need to be dead certain that your action will reach all the goals you’ve set for yourself and your business. That’s why it's time to discuss the relevancy of your content. If you want to make sure that you’re producing something that has a real chance of resonating well with your targeted crowd before you publish it, your content should provide smart and concise answers to the following questions:
As you draft up your campaign or strategy, always ask yourself this question:
Can I measure this?
For the most important components of your project, the answer will likely be yes. So before you begin executing, make sure you’re laying down a solid foundation for how you will measure your success.
When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes.
According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in 2019 — accounting for over 70 percent of digital ad spend worldwide. This explosion in mobile ad spend mirrors the rapid growth of mobile, which has changed the game for advertisers and consumers alike. Mobile is now not just about the device; it’s a lifestyle. People are mobile, not just their devices.
We know how it is. There you are reading Copyblogger, and all of the sudden you run into a term you’re unfamiliar with. On this page, you’ll find definitions for all of the content marketing and digital business terms that tend to be confusing.
And for the most crucial concepts below, we worked with our friends at The Draw Shop to create short, fun, animated videos so we could show and tell.
Writing great headlines is one of the best ways to make your content shareable, get found on search engines, and grow your traffic. Since writing awesome headlines is so important, we thought a tool to help you write the best headlines would be right up your alley.